Titlebook: Intense Group Behavior and Brand Negativity; Comparing Rivalry in Cody T. Havard Book 2023 The Editor(s) (if applicable) and The Author(s),

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Investigating Perceptions of Out-groups in Sport and United States Politics,oup members. Specifically, perceptions of rival sport teams and political parties were compared to determine how fans and supporters differed in their views and likely behaviors toward out-groups. Findings showed that sport fans reported more positive attitudes toward their favorite teams and more n

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Rivalry and Group Behavior in Sport and Religious Brands,to measure group identification, brand attitude, rival perceptions, and likely behaviors toward rival groups, analysis found that fans/members of religious groups reported more negativity toward their rival religious group in a variety of areas than did fans of sport teams toward their rival. Additi

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2190-3018 tware engineering. Therefore, this book throws light on the crisis responsive, resilient methodologies and practices; therewith, it also focuses on their evolutionary changes and the resulting benefits..978-981-33-4437-2978-981-33-4435-8Series ISSN 2190-3018 Series E-ISSN 2190-3026