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Titlebook: Integrated Product and Sales Management in B2B; Developing, Managing Claus Tintelnot Book 2023 The Editor(s) (if applicable) and The Author

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發(fā)表于 2025-3-21 17:02:59 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Integrated Product and Sales Management in B2B
副標(biāo)題Developing, Managing
編輯Claus Tintelnot
視頻videohttp://file.papertrans.cn/469/468606/468606.mp4
概述Takes into account the requirements of digitization.Describes the state of the art and the strategic classification.Particularly strong practical relevance
圖書封面Titlebook: Integrated Product and Sales Management in B2B; Developing, Managing Claus Tintelnot Book 2023 The Editor(s) (if applicable) and The Author
描述.This book describes the advantages of a high level of integration between product and sales management. It explains how?highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and?show how integrated?management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy.?Business goals that need to be achieved can only be shared by?integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries.?.The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engine
出版日期Book 2023
關(guān)鍵詞Book Marketing B2B; Book Distribution B2B; Integrated product and sales management; Industrial Goods Ma
版次1
doihttps://doi.org/10.1007/978-3-658-42227-1
isbn_softcover978-3-658-42226-4
isbn_ebook978-3-658-42227-1
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 22:01:25 | 只看該作者
Product Management,ut cooperation with Sales and other functions. This chapter looks at the tasks of product management in order to understand which challenges have to be faced and how they can be integrated and managed with digitally supported communication.
板凳
發(fā)表于 2025-3-22 03:01:28 | 只看該作者
地板
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發(fā)表于 2025-3-22 08:44:05 | 只看該作者
978-3-658-42226-4The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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發(fā)表于 2025-3-22 14:46:34 | 只看該作者
Book 2023 sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and?show how integrated
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發(fā)表于 2025-3-22 18:00:42 | 只看該作者
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發(fā)表于 2025-3-23 03:54:58 | 只看該作者
Customer Contact and Sales Conversation,digitally exchanged. The internal sales team should also know the customers well. They may not visit the customers themselves, but, if the customer relationship is based on mutual trust, they can take over many service activities.
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發(fā)表于 2025-3-23 07:28:50 | 只看該作者
Claus Tintelnoter Bereitstellung daher im Gesamtzusammenhang und begegnet den bestehenden gesetzlichen Unklarheiten. Die Ausführungen umfassen die Unterscheidung der drei Bereitstellungspflichten, deren sachlichen Umfang sowie die konkrete Form der Bereitstellung und damit zusammenh?ngende zeitliche Aspekte. Es we
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