Titlebook: Instructor‘s Manual for Strategic Marketing Cases in Emerging Markets; A Companion Volume Atanu Adhikari,Sanjit Kumar Roy Book 2017 Springe

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https://doi.org/10.1007/978-3-319-52697-3Case studies; Teaching manual; Classroom discussion; Lesson tasks; Services industry; Marketing orientati

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Atanu Adhikari,Sanjit Kumar RoyProvides pedagogic assistance in teaching case studies on emerging markets.Offers clear suggestions on the approach, questions and answers for the classroom.Delivers a handy guide to the teacher in us

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Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life,unity to be tapped. However the challenges of attracting working women are high. Tanishq has to decide on the marketing mix for this offering that will effectively attract this sizeable segment for buying the Mia collection.

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,Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist,product and exit the projects at a profit. One of the projects was a residential project located off Sarjapur Road. The project involved development of 65 “row-houses” (which are villas connected to adjacent units by a common wall), marketing the unsold inventory and handing over the units to the end-user.

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Book 2017erequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom..

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Book 2017s and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the pr