Titlebook: Innovative Business Development—A Global Perspective; 25th International E Ramona Or??tean,Claudia Ogrean,Silvia Cristina M?r Conference pr

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Essence and Estimation of Economic System Sustainability,e authors present their approach to the sustainability concept for complex economic systems and related terms. Types, qualities and factors underlining economic sustainability are analyzed. It is suggested that economic sustainability should be considered based on the production function theory and

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The Role of Neuromarketing in Identifying Consumer Preferences, with the help of marketing researches that try to find more precise and efficient methods for consumers to express their preferences. Often, they are not able to accomplish this verbally, they fail to express their emotions or feelings, their thoughts or reactions to a certain product and therefore

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National Cultural Dimensions and Economic Freedom in Ukraine: A Review,ual evidence confirming the hypothesis that there is a connection between indicators of national cultural dimension (after Hofstede) and the indicators of economic freedom (after Heritage Foundation). Hence, analyses were performed for 18 indicators from 35 European countries: 6 indicators of nation

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The Role of Museums in the Development of Cultural Tourism. Case Study: Bucharest Municipality,s 35 museums, representing 5% of total number of museums nationwide. Methodologically, official statistical and perceptual data were analyzed relating to the number of visitors in the museums and to the cultural consumption of the resident population. The authors collected the data using multiple so

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Capitalizing on Intellectual Capital Through an Intelligent Management Approach, not reflected in the financial statements. Today’s companies invest in intellectual capital because studies and analyzes have called it “successful business engine.” Our main objective is to emphasize the relevance of investment in intellectual capital for the survival and performance of the organi