| 書目名稱 | Innovations of China’s Mainstream Media Convergence |
| 編輯 | Peng Duan |
| 視頻video | http://file.papertrans.cn/468/467202/467202.mp4 |
| 概述 | Reviews media convergence strategies of broadcast communication in China.Deals with a variety of empirical data from prominent TV and radio stations in China.Provides a comprehensive theoretical frame |
| 圖書封面 |  |
| 描述 | .This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new directionfor media development.. |
| 出版日期 | Book 2022 |
| 關(guān)鍵詞 | Chinese Media Convergence; Chinese Mainstream Media; Chinese Radio and TV Networks; Chinese Broadcast M |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-16-9146-1 |
| isbn_softcover | 978-981-16-9148-5 |
| isbn_ebook | 978-981-16-9146-1 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
|Archiver|手機版|小黑屋|
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