Titlebook: Innovation Acceptance; The Case of Advanced Patrick Planing Book 2014 Springer Fachmedien Wiesbaden 2014 Acceptance.Diffusion.Technical Inn

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Background,ent market situation for driver-assistance systems in Europe is provided which shows the current state of diffusion of this technology. Finally, the chapter will close with a brief insight into the German car industry, explaining the relative importance of ADAS technology for this industry sector.

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Book 2014on. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

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