Titlebook: Information and Communication Technologies in Tourism 2024; ENTER 2024 Internati Katerina Berezina,Lyndon Nixon,Aarni Tuomi Conference proc

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How Distinct and Aligned with UGC is European Capitals’ DMO Branding on Instagram? to distinguish themselves from competitors, develop a brand identity and highlight uniqueness. In this paper, we consider 9 European capitals and analyse their visual marketing on Instagram to identify how truly distinct their destinations are being presented online. By comparing between them as we

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Automated Topic Analysis with Large Language Models, reviews, video diaries, and similar media. One common shortcoming of these methods is their severe limitation in working with short documents, such as blog readers’ feedback (reactions). In the past few years, a new crop of large language models (LLMs), such as ChatGPT, has become available for re

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AI-Generated Future: What Awaits Tourism and Hospitality with AI-Based Deep Learning Technologies?nt, and even areas of life we are yet to discover [.–.]. The application of AI-based technologies is also emerging in travel and tourism industries [., .], but remains underexplored as a research area [.–.] when specific and feasible AI applications are considered. This study describes and appraises

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Can ChatGPT Inspire Me? Evaluate Students’ Questioning Techniques on AI Tool for Overcoming Fixation students’ questioning skills effective enough to interact with an AI Chatbot? This study explores the interaction between students and ChatGPT on idea generation and identifies whether participants can effectively use AI chatbots to simulate creativity for idea generation. The results indicated tha

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Applying Design Thinking to Improve Students’ Experience in Online Hospitality Coursesproviding a specific example. This article builds on the theoretical foundation of the design thinking literature. It reviews the stages of the design thinking process, namely empathize, define, ideate, prototype, and test. The paper also presents an example of design thinking steps being applied to