Titlebook: Information and Communication Technologies in Tourism 1999; Proceedings of the I Dimitrios Buhalis,Walter Schertler Conference proceedings

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DBM as a Source of Competitive Advantage for the Hotel Industry,articularly true) is considered very suitable for the adoption of DBM since the presence of the customer in the facility makes easier the process of gathering the information. The applications of DBM that the hotels examined are using include customer loyalty programmes (e.g. frequent-stay programme

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