| 書(shū)目名稱(chēng) | India Reloaded | | 副標(biāo)題 | Inside India’s Resur | | 編輯 | Dheeraj Sinha | | 視頻video | http://file.papertrans.cn/464/463451/463451.mp4 | | 概述 | Written by an expert who has substantial first hand experience, spanning two decades, in working with global brands to develop their business in India.This is a considered and expert piece full of use | | 圖書(shū)封面 |  | | 描述 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience. | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | India; Consumer; Market; Asia; Business; brand; design; Global Brands; marketing | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137367105 | | isbn_ebook | 978-1-137-36710-5 | | copyright | The Editor(s) (if applicable) and The Author(s) 2015 |
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