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Titlebook: Independent Luxury; The Four Innovation Jonas Hoffmann,Laurent Lecamp Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Luxur

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發(fā)表于 2025-3-21 16:39:24 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Independent Luxury
副標(biāo)題The Four Innovation
編輯Jonas Hoffmann,Laurent Lecamp
視頻videohttp://file.papertrans.cn/464/463385/463385.mp4
圖書封面Titlebook: Independent Luxury; The Four Innovation  Jonas Hoffmann,Laurent Lecamp Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Luxur
描述In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
出版日期Book 2015
關(guān)鍵詞Luxury; Independent Companies; Retail; Strategy; Independent Luxury; brand; branding; innovation
版次1
doihttps://doi.org/10.1057/9781137481467
isbn_ebook978-1-137-48146-7
copyrightThe Editor(s) (if applicable) and The Author(s) 2015
The information of publication is updating

書目名稱Independent Luxury影響因子(影響力)




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Code Breakers,in furniture design have been creating breakthrough innovations by disrupting product and societal codes to build the icons of today and tomor-row.. We have chosen the tiger – with its strength – to symbolize these luxury iconoclasts.
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發(fā)表于 2025-3-22 09:50:34 | 只看該作者
Eagle in the Aquarium, to reconfigure resources at the levels of funding (e.g. crowdfunding), design (e.g. 3D design), manufacturing (e.g. 3D printing), distribution (e.g. online platforms), marketing and communication (e.g. online social networks). The eagle in the aquarium symbolizes these “invaders” in the luxury ecosystem, which will be presented in this chapter.
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