| 書目名稱 | In Search of Stupidity | | 副標題 | Over 20 Years of Hig | | 編輯 | Merrill R. Chapman | | 視頻video | http://file.papertrans.cn/463/462951/462951.mp4 | | 概述 | Companies profiled include some of America‘s largest and most visible..Book describes major business mistakes while offering practical advice on how not to repeat them | | 圖書封面 |  | | 描述 | .In Search of Stupidity. is National Lampoon meets Peter Drucker. It‘s a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn‘t work for many of the country‘s largest and best-known high-tech companies. Make no mistake: most of them did not work...Marketing wizard. Richard Chapman. takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman‘s remarkable career (he was present at many now-famous meetings and events), .In Search of Stupidity. is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.. | | 出版日期 | Book Apr 2014Latest edition | | 關(guān)鍵詞 | Apple; Go; Internet; Motorola; Windows; Windows 95; boundary element method; development; education; hardware | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4302-0813-6 | | copyright | Merrill R. Chapman 2003 |
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