Titlebook: Hybrid Practices in Moving Image Design; Methods of Heritage Iain Macdonald Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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Nobrain: Directors and Animatorsn’s CGI experience informs its process to exploit the speed and cost-efficiency of computers to often imitate heritage practices. The . idents involved puppeteers working as consultants to provide the raw movement of characters, which were then imitated with greater flexibility that is only possible with CGI software.

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Richard Stammers: Visual Effects Supervisore creative decisions when balancing aesthetics and narrative in constructing and designing the spectacular (and even unspectacular) sequences that have drawn in huge cinema audience around the world. The advantages of combining real elements with CGI and the comparison of using model miniatures over CGI are debated.

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Eric Dyer: Moving Image Artistn of process and practice, without necessarily having an end outcome in mind at the outset. This is an approach that is contrary to his professional career, which began as a motion graphic designer in New York at Lee Hunt Associates and Razorfish where an end result was specific to a brief.

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Momoco: Motion Graphic Designerseritage graphic processes and approach to research are essential to the success of their ideas. They combine context and narrative factors with great technical skill in Adobe After Effects and Cinema 4D. Momoco sees a bright future for interdisciplinary creative work that blends literature and music with moving image design.

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Conclusionto be taught in a structured programme in an arts context. The argument is made that it is the role of artists and designers to continually rethink our relationship with technology, rather than regarding technology as a means to an end.

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Skills and Educational Researchent, but today the situation is particularly confused by the rise of online social media and communication. The democratising impact of digital technological advances in moving image design and particularly how that affects art and design education are discussed in relation to practice-based learning.

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