Titlebook: How to Measure Digital Marketing; Metrics for Assessin Laurent Florès Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limi

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al marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.978-1-349-46488-3978-1-137-34069-6

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Laurent Florèse fan acacias and baobab trees which are so familiar to viewers of television wildlife documentaries.” It is probably true that most readers of this book are now familiar with the baobab’s extraordinary appearance and many uses. The same cannot be said of its likely role in human history, which dese

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