Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 2002Latest edition Palgrave Macmillan, a division of Macmill

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Corporate Reputation,A strong and positive corporate reputation is the holy grail of every public relations professional.

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Acetabulum

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Grievance

Issues Identification and Management,It is a source of wonderment to business leaders that companies held in high regard for their management, record of success and corporate citizenship can find themselves embroiled in highly publicized crises. The reputations of CEO and corporation so carefully nurtured are now suddenly imperiled and it all seems to come as a shocking surprise.

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Sponsorship? Philanthropy? Or Promotion?,The finest athletes who competed in the ancient Olympic Games in Greece were celebrated heroes whose company was sought by the most influential figures in the democracy at that time.

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The Infrastructure of your Organization,Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.