Titlebook: Homo Creativus; The 7 C’s of Human C Todd Lubart,Marion Botella,Franck Zenasni Book 2022 The Editor(s) (if applicable) and The Author(s), u

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Creativity in the Twenty First Centuryhttp://image.papertrans.cn/h/image/428075.jpg

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Creativity and Consumer Behavior: An Economic Analysis,vity measures used in psychology are predictive of consumer behavior observed in economic experiments. We present a multidisciplinary literature review and illustrate empirically the economic approach to creativity in consumption with several new experiments realized by our team.

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