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Titlebook: Hedonism, Utilitarianism, and Consumer Behavior; Exploring the Conseq Daniele Scarpi Book 2020 The Author(s), under exclusive license to Sp

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發(fā)表于 2025-3-21 17:02:33 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Hedonism, Utilitarianism, and Consumer Behavior
副標(biāo)題Exploring the Conseq
編輯Daniele Scarpi
視頻videohttp://file.papertrans.cn/426/425169/425169.mp4
概述Provides an extensive review of the literature on hedonism and utilitarianism in consumer behavior.Discusses new frontiers and possible future directions for hedonism and utilitarianism in virtual-rea
圖書(shū)封面Titlebook: Hedonism, Utilitarianism, and Consumer Behavior; Exploring the Conseq Daniele Scarpi Book 2020 The Author(s), under exclusive license to Sp
描述.This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments..
出版日期Book 2020
關(guān)鍵詞consumerism; distribution channels; Selective distribution; retail; structural equation modelling; mass d
版次1
doihttps://doi.org/10.1007/978-3-030-43876-0
isbn_ebook978-3-030-43876-0
copyrightThe Author(s), under exclusive license to Springer Nature Switzerland AG 2020
The information of publication is updating

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發(fā)表于 2025-3-21 22:12:52 | 只看該作者
Daniele Scarpi Euclidean results. The study of conics and polar lines leads to the recognition of the duality principle in projective geometry. During the nineteenth century, an elegant system of axioms for projective geometry is individualized and the close connection with projective spaces over a field is established.
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發(fā)表于 2025-3-22 08:57:11 | 只看該作者
Hypotheses and Conceptual Model Development for Hedonism, Utilitarianism, and Consumer Behavior,es and channels presented in this chapter, specific hypotheses are developed within each channel individually, and between the two channels. Finally, the chapter briefly discusses some constructs excluded from the volume, explaining the rationale for their exclusion: time pressure, compulsive behavior, and motivations for purchase.
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發(fā)表于 2025-3-22 14:09:19 | 只看該作者
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發(fā)表于 2025-3-22 18:44:26 | 只看該作者
Hedonism and Utilitarianism in Selective Distribution,it tests the effects of hedonic and utilitarian shopping orientation on consumers’ perceived value, store loyalty, and purchase amount by estimating the structural equation model advanced in Chap. ., and discusses the results in light of the hypotheses presented in Chap. ..
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發(fā)表于 2025-3-23 00:42:30 | 只看該作者
Comparison of the Distribution Channels,nalysis of the same model on the intensive distribution and selective distribution samples, comparing the structural equation estimates for hedonism, utilitarianism, perceived value, store loyalty, and purchase amount between the distribution channels. The results are discussed in light of the hypotheses presented in Chap. ..
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發(fā)表于 2025-3-23 01:37:48 | 只看該作者
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發(fā)表于 2025-3-23 09:05:07 | 只看該作者
Daniele Scarpi is, missed. Mistaken modern commentaries and assessments of his life’s work, as well as many monumental errors of attribution, persist even in public pronouncements about Adam Smith in both today’s multimedia and, sadly, also in scholarly discourse.
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