Titlebook: Health Services Marketing; A Practitioner‘s Gui Richard K. Thomas Book 2008 Springer-Verlag New York 2008 Health communication.Health marke

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Healthcare Products and Customers, This chapter addresses the issues involved in defining and packaging healthcare products and determining the characteristics of potential customers. Different ways of segmenting the target audience are presented.

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Measuring the Effectiveness of Marketing,and effectiveness of a marketing campaign must be built in on the front-end. Measuring the impact of marketing initiatives allows marketers to determine the success of the effort and justify the costs involved. This chapter addresses the uses of evaluation in marketing and presents various techniques that might be applied.

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978-0-387-73604-4Springer-Verlag New York 2008

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Book 2008actices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing...The proposed book would s

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; combinatorial optimization and approximation algorithms; randomizedalgorithms; graph algorithms and FPT; computational complexity; graph drawingand planar graphs; online and streaming algorithms; and string and DNAalgorithms..978-3-662-48970-3978-3-662-48971-0Series ISSN 0302-9743 Series E-ISSN 1611-3349

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