Titlebook: Harnessing Place Branding through Cultural Entrepreneurship; Frank M. Go,Arja Lemmetyinen,Ulla Hakala Book 2015 Palgrave Macmillan, a divi

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Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and tiates Edinburgh’s approach to marketing and place branding. It aims to provide insights relevant to the themes explored in this book, and that will hopefully resonate with the experience in other destinations around the globe.

CLASP

Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness a ‘fertile ground’ for niche specializations for many regions (Camagni and Capello, 2013: 362). Creativity, culture and taste are, in fact, often overlooked in the discourse on innovation in Europe, despite their great potential in geographical contexts that are rich in cultural heritage and cultur

串通

Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israelcultural diplomacy, whereby state marketers use various elements of culture such as cinema, television, theatre, literature, sports and dance to promote a positive image of the country and its people among foreign audiences worldwide. It is natural to expect that a country that is involved in ongoin

Intellectual

Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0l power, that is, from Vienna in Austro-Hungarian Empire era, as well as Prague in the era of Czechoslovakia. This distance may be perceived not just in its simple geographical meaning but also in its abundant psychological connotations too. The importance of the Ostrava region on the agenda of cent

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持續(xù)

Tracing for One Voice — The 5Cs of Communication in Place Brandingbrands? One of the challenges in the branding of places is the excessive number of stakeholders and too little management control (Skinner, 2005). The aim in this chapter is, from an integrative analytical perspective, to design a strategic communications framework that will enable cultural entrepre

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Mucosa

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