Titlebook: Handbook of Multimedia for Digital Entertainment and Arts; Borko Furht Book 2009 Springer-Verlag US 2009 Animation.Digital Entertainment.F

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Naoki Kamimaeda,Tomohiro Tsunoda,Masaaki HoshinoThis chapter introduces low price guarantees and shows, using game-theoretical considerations and scientific studies, that low price guarantees can lead to prices that are above those in perfect competition and have an influence on the price perception and price image of retailers.

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978-3-319-30054-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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