Titlebook: Handbook of Market Research; Christian Homburg,Martin Klarmann,Arnd Vomberg Living reference work 20200th edition Data Analytics.Market R

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Logistic Regression and Discriminant Analysis, default) are typical in business practice and research. From a statistical perspective, these questions are characterized by a dichotomous dependent variable. Traditional regression analyses are not suitable for analyzing these types of problems, because the results that such models produce are gen

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Modeling Customer Lifetime Value, Retention, and Churn,ase. The customer relationship management strategy and marketing resource allocation are based on this metric. Managers therefore need to predict the retention but also the purchase behavior of their customers..This chapter is a systematic review of the most common CLV, retention, and churn modeling

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Choice-Based Conjoint Analysis, consumers like or value specific products, which then leads to a purchase decision. In particular, the method discovers the utilities that (product) attributes add to the overall utility of a product (or stimuli). Conjoint analysis has emerged from the traditional rating- or ranking-based method in

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Dominique M. Hanssens1995. Taking the large List tidal basin between the islands of Sylt and R?m? in the northern Wadden Sea as an example, we measured the exchange of water, sediment, biologically relevant substances and organisms between land, atmosphere, tidal basin and the adjacent North Sea. In case of an imbalance

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Torsten Bornemann,Stefan Hattulat. Am Horizont liegen Sandb?nke und Inseln, dahinter die offene Nordsee. Anders gliedert sich das Wattenmeer von See aus. Durch tiefe Rinnen einstr?mend, flutet das Nordseewasser über die. Watten, verteilt sich auf immer kleinere Priele, die schlie?lich in Salzwiesen und an Wattwasserscheiden enden.

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Arnd Vomberg,Martin Klarmannaus, d.h., der/die Programmierer/in mu? keinen expliziten Code schreiben, um zur Laufzeit selbst angelegten Speicherplatz wieder freizugeben, wenn bestimmte Objekte oder Datenstrukturen nicht mehr ben?tigt werden. Der Speicherplatz wird dagegen automatisch angelegt und freigegeben, wenn er nicht meh

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