Titlebook: Handbook of Economic Psychology; W. Fred Raaij,Gery M. Veldhoven,Karl-Erik W?rneryd Book 1988 Springer Science+Business Media Dordrecht 19

勤勉

Information Processing and Decision making Cognitive Aspects of Economic Behavioury consists of comparing alternative options and making a decision about which option(s) to select under several kinds of constraints. It is then expected that a “best” alternative leads to reaching a desired goal or avoiding an undesirable situation.

Morose

The Role of Affect in Economic Behaviorction. Emotions do not seem to serve a role in this approach. Many human emotions seem to be irrational. But are emotions and affect not a integral part of our lives? Which functions do emotions serve? Are emotions counterproductive and disruptive for “normal” rational behavior? Why are consumers em

Collision

Attitude-behavior Relationships MacFadyen, 1986). Psychology and economics share the common problem of developing and testing models which describe, explain and predict the behavior of individuals alone and in groups. Both disciplines have tackled this problem proficiently, albeit with different emphasis. One of the differences i

cocoon

Social Influence on Economic Behaviory, many behavioral acts and behavior in general are heavily influenced by other people. Psychology can even be seen as only a subdivision within social psychology and it can be held that psychology takes the individuals out of their natural social habitats and studies them in artifactual isolation.

STRIA

Household Economic Decision Makinginitions. However, the seemingly simple task to define these terms can become a rather complicated matter. The distinctions which seem to be most widely accepted contrast kinship and locality as the crucial characteristics which define membership in the family and household, respectively (Yanagisako

somnambulism

Accord

Models of Consumer Choice Behavior acquisition of goods and services. The present chapter examines five conceptual models of consumer choice behavior. None of these models can be considered old. Two originated in the mid-1960’s while the remaining three were developed (or revised) in the last ten years. Thus the development of this

maintenance

FLORA

中和

Bargaining, Negotiations, and Personal Sellingprovide important concepts and variables which, when combined, produce favorable insights to bargaining, negotiations, and personal selling. Whenever the terms of a sales transaction are determined, or a business deal is settled, bargaining is likely. In a sense, everyone becomes a bargainer at one