Titlebook: ;

甜食

A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalismature-based conceptual chapter, greenwashing practices carried out by transnational corporations are analysed from a critical perspective within the scope of the corporate social responsibility (CSR) concept. The emergence of greenwashing is based on environmental conditions like climate change and

Foolproof

Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets communication efforts are insufficient if a company cannot demonstrate that it can deliver on its promises. This study adopted desk research to examine the drivers of green brand equity and green purchase intention in emerging markets. The findings suggest that consumers must be able to perceive a

arterioles

Green Branding Implementations in Hard-Discount, Low-Cost Turkish Textile Brandsresponse to pressures from government and non-governmental organisations, and consumer demands, companies now allocate budgets for the implementation of green branding and reconstruction of marketing mix strategies. The question of how these brands implement green branding strategies is addressed in

enmesh

適宜

Environmentalist Political Communication: Nation-Branding and Political Socialization Through Envirointeractions. Communication, in general, is a broad field that encompasses many research areas, including environmental communication. Environmental communication is based on interpersonal communication and includes participatory decision-making, political socialization, media, and communication ele

尖牙

PARA

Book 20062nd editiondem Wandel in der Gyn?kologie Rechnung zu tragen. ..Neue übersichtskapitel-Kapitel zur Apparativen Diagnostik in der Gyn?kologie, Naturheilverfahren in der Gyn?kologie und zu Blutungsst?rungen runden das Spektrum an wichtigen praxisrelevanten Fragestellungen ab. Aber auch Themen wie Psychoonkologie,

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