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MITE

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浪蕩子

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Green Marketing Communication and Consumer Response in Emerging Markets consumer awareness of the consequences associated with unsustainable business practices. This chapter explores green marketing communication and consumer response in emerging markets. The chapter concentrated on an emerging market, Ghana. Given the increase in green marketing communication activiti

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Green Marketing and Consumer Scepticism in Emerging Economiespanies in emerging economies to make their business processes environment friendly. However, some companies face a lot of distrust and scepticism from the consumers for their green practices. attribution theory and cognitive dissonance theory are the base for understanding consumer scepticism toward

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