Titlebook: Good Practices and New Perspectives in Information Systems and Technologies; WorldCIST 2024, Volu álvaro Rocha,Hojjat Adeli,Aneta Poniszews

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Activating a Brand Through Digital Marketing: The Case of ‘Os Bonitos’ctivation strategy. Specifically, it is intended to understand the objectives and practices of brand activation, as well as understand the relationship between the brand‘s content and follower interaction. To this end, a case study was conducted using a qualitative approach. Data collection was done

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公豬

Analyzing S?o Paulo’s Place Branding Positioning in Promotional Videos (2017–2019)tion highlighted experiential marketing, business, consumption, and cosmopolitan elements. Remarkably, the 2019 presentation featured images emphasizing receptivity. Themes such as Culture, Arts, and Gastronomy were recurrent across all videos. The scrutinized discourse reaffirms S?o Paulo’s capital

公豬

https://doi.org/10.1007/978-3-658-31608-2, this article proposes a GDPR-compliant data breach detection system with a severity assessment mechanism using the semantic web and blockchain technology. The suggested method can generate alert notifications for each data breach. Consequently, with the help of the severity assessment mechanism, t

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https://doi.org/10.1007/978-3-322-98488-3m trusted sources, decentralized architectures, and data validation. The study concludes that proper use of oracles and development of specific techniques and protocols are crucial for data integrity and security in blockchains.

幼兒

Macht und Ohn-Macht im Managementctivation strategy. Specifically, it is intended to understand the objectives and practices of brand activation, as well as understand the relationship between the brand‘s content and follower interaction. To this end, a case study was conducted using a qualitative approach. Data collection was done

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https://doi.org/10.1007/978-3-476-03343-7 cause. In addition to marketing, fundraising actions are necessary to promote the organization in society, taking it outside and thereby increasing donations..This study seeks to understand what is meant by social marketing, fundraising, and to assess the receptivity within the population, as well