Titlebook: Globesity, Food Marketing and Family Lifestyles; Stephen Kline Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 20

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Mercedes Fourment,Gastón Gutierrez Gamboa or even walked to school. The ‘fast food’ frame identified by Lawrence (2004) in her study of American news grew into a full-blown moral panic in both countries which started with the growing anxiety about children’s weight gain, which mounted with the evidence that fast food and sedentary lifestyl

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https://doi.org/10.1007/978-3-031-56118-4nfluencing their brand preferences and requests to parents. But as critics have stated, there are three limitations in this literature: the influence of TV advertising on diet is small, the effects can be mitigated by good parenting and TV advertising is not the only reason why heavy viewers gain we

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