Titlebook: Globally-Minded Marketing; A Cultural Approach Carlos J. Torelli,Maria A. Rodas Textbook 2024 The Editor(s) (if applicable) and The Author

abduction

放牧

思想上升

Fulminate

蜿蜒而流

The Cultural Auditn of origin, the perceived brand globalness, the embodiment of abstract cultural characteristics, and the degree of cultural authority the brand holds. These insights can inform strategies to expand and leverage a brand’s cultural equity, laying a solid foundation for future brand icon-building endeavors.