Titlebook: Globalization, Culture, and Branding; How to Leverage Cult Carlos J. Torelli Book 2013 Carlos J. Torelli 2013 brand.branding.marketing

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Putting It All Together: Why and How to Build an Iconic Brandthis endeavor.. Iconic brands have captured much attention from marketing practitioners and consumers alike, and one can easily find numerous recommendations from marketing consultants for building iconic brands. Unfortunately, because these recommendations often lack a strong theoretical basis, the

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Leveraging and Protecting Cultural Equityith the notion that brands are assets capable of generating future streams of revenues for the firm (see chapter 1).. Leveraging brand equity refers to the implementation of growth strategies that fit with the equity built into the brand. Adopting H. Igor Ansoff’s product-market expansion grid,. gro

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A New Method for Sharing the Public Keys in Opportunistic Networksucture is proposed in order to encrypt the messages and sharing nodes’ public key in Opportunistic Networks. By this new structure, intermediate nodes may route messages while they are not able to extract payload of a message.

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Ewan Davidson,?zgür Akgün,Joan Espasa,Peter Nightingaleheart failure compensatory reactions take place which in themselves lead to further pathological changes in the heart and other organs, and can thus exacerbate the basic disease and its symptoms. In the following sections, the fundamentals of cardiac muscle contraction, the regulation of contractile

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Cloud-Assisted IoT-Based Smart Respiratory Monitoring System for Asthma Patients,cation after analyzing patient information. Watermarking and signal enhancement techniques are used to secure and reduce identity theft in the transmission. The proposed work has been authenticated by both simulation and experimental results.

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Kaj Fricklabor mit dem Ganzk?rperplethysmographen sind darum zu erwarten. Wir benützen am Krankenbett die Vitalkapazit?tsmessung in Kombination mit der Atemfrequenz zur Verlaufskontrolle der Analgesietiefe. Vitalkapazit?tskontrollen werden mindestens viermal pro Tag bei jedem Patienten vorgenommen.

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N?he und Bedrohung. Medienberichterstattung über illegale Einwanderung aus Afrikaber Bootsflüchtlinge, die auf der italienischen Insel Lampedusa ankommen, untersucht. Wird das Problem der illegalen Einwanderung aus Afrika in einem Land wie Italien, an dessen Str?nden j?hrlich tausende Flüchtlinge ankommen, anders wahrgenommen als in dem weit von der afrikanischen Küste entfernt

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