Titlebook: Globalization, Culture, and Branding; How to Leverage Cult Carlos J. Torelli Book 2013 Carlos J. Torelli 2013 brand.branding.marketing

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Cultural Equityill Broonzy, Ike Turner, and Arthur Crudup were performing Presley’s style of music well before it was Presley’s style.. However, none of these musicians skyrocketed to the top of the cultural podium as Elvis did. Why? Among other reasons, because these black musicians did not embody the image, trai

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Consumers’ Reactions to the Cultural Meanings in Brandstuations in cultural terms. In some cases, this . can induce an assimilation of consumers’ judgments and actions to implicit cultural values and norms. However, on other occasions, framing a situation in cultural terms can create a contrast and elicit exclusionary responses. Furthermore, all of this

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Brands and the Fulfillment of Cultural-Identity Needsth of July might increase the value that he sees in . cars, which symbolize the salient American identity. A central issue discussed in this chapter is the extent to which consumers’ valuation of a brand (e.g., evaluations, purchase intentions, or willingness to pay for branded products) responds to

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Book 2013Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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https://doi.org/10.1057/9781137331953brand; branding; marketing

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Overview: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.978-1-349-46218-6978-1-137-33195-3

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,Facteur de réussite Structure de pilotage,s of all time—having sold over one billion records worldwide (60 percent of these sales in the United States), more than anyone else in the history of the recording industry.. Interest in Elvis extends well beyond his music and includes a flourishing publishing industry built around his persona (7,3