Titlebook: Global Marketing Strategy; An Executive Digest Bodo B. Schlegelmilch Book 20161st edition Springer International Publishing Switzerland 201

ineffectual

lavish

惡臭

lactic

Intellectual Property Issues in Microbiology result in failure; getting it right is a critical prerequisite for corporate success. This chapter distinguishes between different possibilities of segmenting a market and then looks at the selection of target markets. The main emphasis of this chapter is then put on how managers can position their

colostrum

上腭

終點(diǎn)

IP-Management und Risikomanagement,bal supply chain management comprises logistics, purchasing (sourcing), operations and marketing channels. This chapter starts by illustrating the key benefits of global supply chain management. This is followed by a look at the main factors that drive inbound and outbound sourcing and logistics dec

裝入膠囊

https://doi.org/10.1007/978-3-658-11332-2brands? This chapter addresses these and other questions. It first looks at some basic aspects of branding, such as the brand value, brand architecture, brand identity, brand image and brand resonance. Next, it discusses various aspects central to global brands, and highlights some of the challenges

LAVA

Onerous