Titlebook: Global Luxury Trends; Innovative Strategie Jonas Hoffmann (Associate Professor of Marketing), Book 2013 Palgrave Macmillan, a division of M

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Luxury In India: Seduction By Hypnotic Subtlety,ch can afford the luxury they desire. But what adds greatly to the desirability is not being able to get it. Genuine rarity and unattain ability has a particularly powerful persuasive appeal. To be and to remain exclusive, the price of admission must be high. Entry to the club must be restricted to

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