Titlebook: Global Luxury; Organizational Chang Pierre-Yves Donzé,Rika Fujioka Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Luxury.Ma

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https://doi.org/10.1007/978-3-642-52360-1ajor role in the transformation of the watch industry in Switzerland. The access to this market was not only a driving force behind the growth of companies, but also an opportunity for rebranding and moving up to the luxury end of the market. Therefore, the choice of local partners was a major challenge for Swiss watch companies.

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Tuning in: The Music Therapist’s Journeydiscover, at a metropolitan art museum, another splendid exhibition dedicated to a world-famous luxury brand. Why so? Why have brand exhibitions, which were quite rare until the 2000s, suddenly become a must for every more-or-less important art museum’s programming?