| 書目名稱 | Global Business Value Innovations |
| 副標(biāo)題 | Building Innovation |
| 編輯 | Anshu Saxena Arora,Sabine Bacouel-Jentjens,Jennife |
| 視頻video | http://file.papertrans.cn/387/386060/386060.mp4 |
| 概述 | Addresses a dearth of research in the areas of global value chains and innovations.Uses various methodological approaches in interrelated fields of business.Engages new areas of digital technology, su |
| 叢書名稱 | International Marketing and Management Research |
| 圖書封面 |  |
| 描述 | .This edited collection is a uniquely positioned?contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.. |
| 出版日期 | Book 2018 |
| 關(guān)鍵詞 | global value chains; medical technology; MedTech; supply chains; new product development; Digital and soc |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-77929-4 |
| isbn_ebook | 978-3-319-77929-4Series ISSN 2662-8546 Series E-ISSN 2662-8554 |
| issn_series | 2662-8546 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
|Archiver|手機(jī)版|小黑屋|
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