Titlebook: Global Business Strategy; Multinational Corpor Kazuyuki Motohashi Textbook‘‘‘‘‘‘‘‘ 2015 The Editor(s) (if applicable) and The Author(s) 201

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India’s Neemrana Industrial Park for Japanese Firmsving a promising future market. However, the driving force behind this economic growth is the country’s service industry, particularly its IT service industry. As compared to China, India trails in its growth in the manufacturing industry. One reason for this gap is the lack of infrastructure in Ind

MOT

Insatiable

Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entityce then, the company has established close relations with the city of Hefei in the Anhui Province and has steadily built a strong business reputation of being a quality committed local firm. HCM’s operations in China began as a joint venture (JV) with a local, state-owned firm, Hefei Mining Equipmen

Lasting

相信

Shiseido Marketing in Chinarkets, specially those of emerging nations such as China, international development within the cosmetics industry is growing in importance. In Shiseido’s mid-term management plan covering the 3 years between 2011 and 2013, the company continued to strive toward its goal of being a “global player rep

ferment

International R&D Managementss of research and development. In addition to global western firms, companies in Korea, China, and other emerging nations are gaining strength. To maintain a superior position in relation to these competitors, Japanese companies must develop products that are attractive to customers in a timely fas

牢騷

Multinationals’ R&D in China and Indiatance of China as a center for R&D is not limited to just Japanese firms; western firms are also investing there. According to a UNCTAD survey, China is the most important country for R&D among companies in the advanced nations (UNCTAD 2005). IBM, Microsoft, Motorola, Nokia, Sony, Toshiba, Hitachi,

是貪求

Thailand’s National Science and Technology Development Agency and Japanese Firmse increasing income levels of the people of these countries. As such, emerging nations are increasingly becoming attractive as locations for R&D centers to capture their growing markets. Emerging nations themselves are incentivized to attract corporate R&D from advanced nations. These centers make p

出沒

青春期