Titlebook: Generation Z Marketing and Management in Tourism and Hospitality; The Future of the In Nikolaos Stylos,Roya Rahimi,Sarah Williams Book 2021

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Messtheoretische Grundlagen des Controlling,sports events. Specifically, based on underpinnings emerging from recent literature of psychology and marketing, this chapter aims at assessing how Generation Z’s intention participate in extreme sports event is shaped by their need for intense sensations, desire for mastering skills, and feelings o

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Generation Z and Tourism Entrepreneurship: Generation Z’s Career Path in the Tourism Industrytry, but which entrepreneurship path will be the best option for them?.This chapter examines entrepreneurship paths for Gen Z across four sections. The first part of the chapter will give information about tourism entrepreneurship. The second part will discuss the role of a person as an entrepreneur

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Gen Z Tourists and Smart Deviceson will be discussed by taking into consideration the use of pre-travel technologies, on-site technologies, and post-travel technologies in the tourism sector. Tourism experiences of Z generation will be examined and their possible effects will be evaluated within the framework of digitalization of

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Generation Z and Digital Influencers in the Tourism Industryfrequently use these platforms for sharing videos, images, and opinions about destinations. Since 45% of Generation Z are ‘a(chǎn)lmost constantly’ online (Anderson and Jiang in Pew Research Center 31:1673–1689, 2018), and visual platforms, such as YouTube and Instagram, are most popular among this group,

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Are Generation Z Ethical Consumers?ale to huge impacts. Harrison et al. (2005) identified seven factors in the rise of ethical consumerism: globalisation of the markets; the rise of transnational corporations; the rise of single-issue pressure groups; technological change; a shift in market power towards consumers; the effectiveness