Titlebook: Generation Z Marketing and Management in Tourism and Hospitality; The Future of the In Nikolaos Stylos,Roya Rahimi,Sarah Williams Book 2021

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https://doi.org/10.1007/978-3-322-82721-0e of information. A growing trend in online marketing is the use of digital influencers. With influencer marketing, products/services are marketed through an individual viewed as being influential. Influencer marketing differs from celebrity endorsement in that the individual is often not a celebrit

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https://doi.org/10.1007/978-3-658-09341-9ood-related behaviours and preferences is very important for segmenting them as a target market. Although the term “foodie” has been recently promoted by popular culture and then gastronomy literature, as a niche market, foodies have to be studied on a theory-based perspective in terms of market res

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Controlling-Praxis im Mittelstandd samples were collected from Chinese tourists and Western tourists. Factor analysis, series of independent sample t-tests and chi-square tests were conducted. The study identified five factors: etic destination image, local emersion, e-WOM, emic food characteristics and safety/hygiene. Further inve

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Book 2021trepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.?..

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https://doi.org/10.1007/978-3-658-01344-8nal cohorts will be contrasted in order to identify sources of potential challenges and conflict, followed by practical strategies to bring resolution for a productive work environment. The goal of this chapter is to gain a broad view of complex intergenerational communications from a managerial sta

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Controlling als Steuerungsinstrument,try, but which entrepreneurship path will be the best option for them?.This chapter examines entrepreneurship paths for Gen Z across four sections. The first part of the chapter will give information about tourism entrepreneurship. The second part will discuss the role of a person as an entrepreneur