Titlebook: Gamification and Consumer Engagement; Creating Value in Co Rimantas Gatautis,Jūrat? Banyt?,Elena Vitkauskait? Book 2021 Springer Nature Swi

朦朧

Consumer Engagement in the Context of Value Creation,In this chapter a critical analysis of theoretical approaches towards the concept of consumer engagement is performed, peculiarities of consumer engagement behaviour in traditional and virtual environment are substantiated, and consumer engagement causing factors as well as consumer engagement dimensions are identified.

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不規(guī)則的跳動

2196-8705 ification on consumer engagement.Demonstrates the model empi.In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement a

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Book 2021or customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the moti

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Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of atives of organisations employing gamification, experts of gamification, consumers engaged in gamification) was applied for empirical testing of the model of gamification-based consumer engagement in shared value creation.