| 書目名稱 | Frugal Innovation in Healthcare |
| 副標(biāo)題 | How Targeting Low-In |
| 編輯 | Aditi Ramdorai,Cornelius Herstatt |
| 視頻video | http://file.papertrans.cn/350/349370/349370.mp4 |
| 概述 | In-depth case studies of key companies involved in developing frugal innovations in India.Deep insights on organization, strategy and leadership strategies to develop frugal innovations for the bottom |
| 叢書名稱 | India Studies in Business and Economics |
| 圖書封面 |  |
| 描述 | This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) ? the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market. |
| 出版日期 | Book 2015 |
| 關(guān)鍵詞 | GE Healthcare; India; Organizational ambidexterity; Paradox theory; Resource allocation; Tata Group |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-16336-9 |
| isbn_softcover | 978-3-319-36796-5 |
| isbn_ebook | 978-3-319-16336-9Series ISSN 2198-0012 Series E-ISSN 2198-0020 |
| issn_series | 2198-0012 |
| copyright | Springer International Publishing Switzerland 2015 |
|Archiver|手機(jī)版|小黑屋|
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