| 書目名稱 | Franchising Globally | | 副標題 | Innovation, Learning | | 編輯 | Ilan Alon | | 視頻video | http://file.papertrans.cn/348/347684/347684.mp4 | | 圖書封面 |  | | 描述 | Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. | | 出版日期 | Book 2010 | | 關鍵詞 | business; China; Emerging Markets; entrepreneur; innovation; internationalization | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230289857 | | isbn_softcover | 978-1-349-31544-4 | | isbn_ebook | 978-0-230-28985-7 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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