| 書目名稱 | Fashion in 21st Century China |
| 副標題 | Design, Education, a |
| 編輯 | Yuli Bai,Yingchun Zang |
| 視頻video | http://file.papertrans.cn/342/341252/341252.mp4 |
| 概述 | Examines the shifts in China’s fashion consumer dynamics and considers how brands and designers could adapt to the resultant changes.Addresses the issues of adaptation and standardization of internati |
| 叢書名稱 | Springer Series in Fashion Business |
| 圖書封面 |  |
| 描述 | This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.. |
| 出版日期 | Book 2022 |
| 關(guān)鍵詞 | Fashion in China in the 21st century; evolution of the Chinese fashion industry; oriental fashion in c |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-16-2926-6 |
| isbn_softcover | 978-981-16-2928-0 |
| isbn_ebook | 978-981-16-2926-6Series ISSN 2366-8776 Series E-ISSN 2366-8784 |
| issn_series | 2366-8776 |
| copyright | Springer Nature Singapore Pte Ltd. 2022 |
|Archiver|手機版|小黑屋|
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