| 書目名稱 | Fashion Marketing in Emerging Economies Volume I | | 副標題 | Brand, Consumer and | | 編輯 | Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bo | | 視頻video | http://file.papertrans.cn/342/341241/341241.mp4 | | 概述 | Provides insight on growing areas such as sustainability, luxury, digital, trends and psychology.Offers an understanding of the structure of the fashion industry and how this differs in emerging marke | | 叢書名稱 | Palgrave Studies of Marketing in Emerging Economies | | 圖書封面 |  | | 描述 | .Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets...In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these?markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science.?Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others...This book responds to the growing demand for research, information, recommendations and insight from practitioners, e | | 出版日期 | Book 2023 | | 關鍵詞 | digital marketing; sustainability; consumer behaviour; branding; retail; global south | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-07326-7 | | isbn_softcover | 978-3-031-07328-1 | | isbn_ebook | 978-3-031-07326-7Series ISSN 2730-5554 Series E-ISSN 2730-5562 | | issn_series | 2730-5554 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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