| 書(shū)目名稱 | Fashion Heritage | | 副標(biāo)題 | Narrative and Knowle | | 編輯 | Isabel Cantista,Damien Delille | | 視頻video | http://file.papertrans.cn/342/341240/341240.mp4 | | 概述 | Investigates country contexts, fashion items as well as fashion brands.Valuable reading for those interested in fashion, fashion history and the creative arts.Offers interdisciplinary and internationa | | 圖書(shū)封面 |  | | 描述 | .This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts. ..With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly. .Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers...Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.. | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | consumer behaviour; retail; fashion history; fashion marketing; marketing communications; sustainability | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-06886-7 | | isbn_softcover | 978-3-031-06888-1 | | isbn_ebook | 978-3-031-06886-7 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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