| 書目名稱 | Fair Trade in CSR Strategy of Global Retailers |
| 編輯 | Magdalena Stefańska,Renata Nestorowicz |
| 視頻video | http://file.papertrans.cn/341/340572/340572.mp4 |
| 圖書封面 |  |
| 描述 | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. |
| 出版日期 | Book 2015 |
| 關鍵詞 | communication; Fair Trade; market research; retailing; social responsibility; trade; Trends; sustainability |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137389046 |
| isbn_softcover | 978-1-349-48435-5 |
| isbn_ebook | 978-1-137-38904-6 |
| copyright | Magdalena Stefa?ska and Renata Nestorowicz 2015 |
|Archiver|手機版|小黑屋|
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