| 書目名稱 | Facing Public Interest | | 副標題 | The Ethical Challeng | | 編輯 | Peter Ulrich (Chair of Business Ethics, Director), | | 視頻video | http://file.papertrans.cn/341/340408/340408.mp4 | | 叢書名稱 | Issues in Business Ethics | | 圖書封面 |  | | 描述 | Strictly speaking, there is no such thing as private businesssince business activities have widespread and sometimes far-reachingimpacts on the community. The side-effects of entrepreneurial decisionmaking - increasing unemployment, for instance, or pollution- increasingly expose corporations to the public gaze, withmanagement in the limelight. ..Facing Public Interest. opens up new vistas on business policyand corporate communications facing public interest. The relationshipbetween private enterprise and public interest is subjected to anethical examination, highlighting the role of the general public as alocus of morality for business and the guiding concept of a corporatedialogue between management and the concerned public. Instructive casestudies are also presented. .The volume not only proposes corporate dialogue: it puts intopractice. Business leaders, representatives of citizens‘ groups,public affairs consultants, and academics discuss the topicsthoroughly and thoughtfully in the best contributions to the seventhconference on the European Business Ethics Network, held at theUniversity of St. Gallen in September 1994. | | 出版日期 | Book 1995 | | 關鍵詞 | Corporate Communication; business; communication; ethics; management; morality; public relations | | 版次 | 1 | | doi | https://doi.org/10.1007/978-94-011-0399-2 | | isbn_softcover | 978-0-7923-3634-1 | | isbn_ebook | 978-94-011-0399-2Series ISSN 0925-6733 Series E-ISSN 2215-1680 | | issn_series | 0925-6733 | | copyright | Springer Science+Business Media Dordrecht 1995 |
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