Titlebook: e-Shock 2000; The electronic shopp Michael Kare-Silver Book 2000 Michael de Kare-Silver 2000 business.Internet.marketing.organization.strat

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https://doi.org/10.1007/978-1-4684-3000-4If the ES Test shows that a retailer’s products or services have some potential to be purchased electronically then how can that retailer respond, what options are there?

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Operator Theory: Advances and ApplicationsIn recent times e-commerce has centered around the Internet and the PC. But are we about to see a new era in e-comm development? Is there going to be a new wave of technology and communication that will take us even further into an electronic world?

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Definitions and Consumer Trends,Some brief definitions and explanations are required before moving into the detail of what retailers and manufacturers are doing about the electronic revolution and how they can best respond.

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How Can Retailers Respond?,The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.

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How Can Manufacturers Respond?,In previous chapters we considered the retailer’s dilemmas in facing up to the electronic shopping challenge. Now we turn the spotlight on manufacturers and suppliers. What will be the impact on their established ways of doing business, what are the threats and risks, is there an upside and what strategic options do they have moving forward?