Titlebook: Emerging Challenges in Intelligent Management Information Systems; Proceedings of 26th Marcin Hernes,Jaros?aw W?tróbski Conference proceed

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Customer Segmentation and Anticipation of Consumer Behaviors Based on Machine Learning and CARTmands for personalized products. The way their needs are met and understanding their consumer behaviors should allow companies to continuously analyze trends within the target group. In the current era of globalization, the Internet, and Big Data, using traditional methods alone may lead to companie

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Prediction of Customer Purchases Using LSTM Deep Neural Networkgies, enhances promotional campaign effectiveness, optimizes inventory management, and reduces food loss and waste, ultimately leading to sales growth and profit maximization. The paper aimed to develop a deep learning model using the LSTM (long short-term memory) neural network to predict customer

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Acceptance and Use of ChatGPT Among Accounting and Finance Higher Education Studentsting Venkatesh‘s Unified Theory of Acceptance and Use of Technology (UTAUT), a sample of 237 accounting and finance students was surveyed. The results confirm eight out of ten proposed hypotheses, highlighting that behavioral intention towards ChatGPT is shaped by effort expectancy, social influence