Titlebook: Exploring Risk Communication; Jan M. Gutteling,Oene Wiegman Book 1996 Springer Science+Business Media Dordrecht 1996 Emotion.Evaluation.co

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Book 1996tion, focusing on perceived trust andcredibility of risk communication sources, and arguments in riskmessages, risk comparison, and framing of risk. Special attention ispaid to the mass media context of risks and its impact on publicperception. Finally, the potential of the new interactive media for

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Risk Communication,receiver of the information also attributes a meaning to the information. The sender can express a particular intention with a message, but the receiver can interpret the message in his or her own manner, which could be quite different from the sender’s intention. This implies communication can have

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The Context of Risk Communication: The Mass Media, news value. News value is mainly determined by the actuality of the event in a temporal, geographical, or psychological sense, and by the significance of the event. A radical event with long-lasting consequences for a large group of people has a high news value. Journalists, editors, and editorial

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Influences of Risk Messages, adequate risk communication strategy. Johnson and Petcovic (1986) concluded that some three-quarters of the public would miss a logical, rational, analytic message, because they are ‘on a different wavelength’, with all possible adverse social consequences. Less than 20% of the risk analysts would

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The Sources of Risk Messages,related solutions to solve these source-related problems. The error may be to overlook other essential properties of the risk communication process, e.g. regarding the audience’s perception, the message content or structure, or the communications medium used. The systematic planning approach should

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1878-9897 of risk. Special attention ispaid to the mass media context of risks and its impact on publicperception. Finally, the potential of the new interactive media for978-90-481-4709-0978-94-017-1523-2Series ISSN 1878-9897 Series E-ISSN 2213-6959

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