Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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https://doi.org/10.1007/978-3-319-49935-2ing better products and service delivery anytime, anywhere. Thus, companies and retailers are driven to a new model of business, omnichannel. However, delivering an omnichannel solution is a challenging effort. It requires unique strategies for implementation success. In this chapter, we present the

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Wojciech Piotrowicz,Richard CuthbertsonPresents the first research-based book on omnichannel retailing.Takes an international approach from various regions and markets to understand this new trend in retailing.Features contributions by exp

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