Titlebook: Exploring Contextualism and Performativity; The Environment Matt Alessandro Capone,Assunta Penna Book 2023 The Editor(s) (if applicable) an

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Genre as a Context for Persuasion: The Construction of Identities in Different Forms of Institutionaes and genres. Combining argumentative analysis with genre theory, this chapter aims to explore one aspect of the persuasive process that parallels argumentation proper, belonging to?the realm of ethical means of proof: the construction of discursive identities..After introducing genre as a pragmati

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Pragmatics, Metaphor Studies and the Challenge of Mental Imageryand review evidence pointing towards an involvement of mental images in metaphor comprehension. We will argue that pragmatics has had the tendency to underestimate the importance of this issue, although many scholars have touched upon it (Carston, Metaphor and Symbol 33(3): 1–46, 2018). In fact, the