Titlebook: Eye Tracking in Tourism; Mattia Rainoldi,Mario Jooss Book 2020 Springer Nature Switzerland AG 2020 Eye tracking in tourism.Visual behavior

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Measurement of Visual Attention to Advertising Using Eye-Tracking Techniqueschapter details the results of four recent eye-tracking experiments conducted by the authors. The first presented participants with an image of a composite advertisement containing eight different day trip package and found a significant relationship between visual attention to a particular package

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User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case Sformance is the conversion rate, due to its direct impact on profitability. Good user experience and usability are essential for the conversion rate. Consequently, there is a high need to know which barriers on the website prevent transforming visitors to customers due to the lack of user experience

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Areas of Interest for a CSR Certificate on Touristic Websites: An Eye-Tracking Experiment Using the articular under the current regular ‘information flood’ potential customers switch off their attention to potential facilitators for a buying decision such as a certification that demonstrates the positive environmental, social-economic behaviour of a tour operator. Recently, sustainability has beco

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Acquiring Sustainability Information in Holiday Travelted information in tourism products. Data show that sustainability labels alone receive relatively little attention in a realistic environment. As a result, it seems advisable to think about additional ways to relate sustainability information to consumers. It could be shown that implicit informatio

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2366-2611 es in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, 978-3-030-49711-8978-3-030-49709-5Series ISSN 2366-2611 Series E-ISSN 2366-262X

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