Titlebook: Expert Systems for Scanner Data Environments; The Marketing Workbe John M. McCann,John P. Gallagher Book 1990 Springer Science+Business Med

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Grundlegung einer Soziologie der SchariaThis chapter describes the implementation of a small marketing expert system in M.1 and in IBM’ s Expert System Environment, thus making the reader familiar with an actual marketing system as well as the working of an expert system tool.

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https://doi.org/10.1007/978-3-663-13345-2Era I, II, and III systems can be thought of as preparatory to the real action: the design of marketing programs. The first three eras involve the.part of marketing; the fourth era focuses on the influencing aspect of marketing. Era systems assist a marketing manager in the design of the various aspects of a marketing program.

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Grundprobleme der KostenrechnungThe first eleven chapters presented research conducted in the Marketing Workbench Laboratory. There have been other related research efforts that have produced important results. This chapter provides an overview of this research, concentrating on papers in the same vein as the lab’ s research.

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Grundprobleme der Ph?nomenologie 1910/11The preceding chapters have provided the reader with an understanding of.This is clearly an important area, as witnessed by the financial commitment of the firms who have sponsored the research in the various universities. Almost all of the research reported in this book has been conducted with some degree of cooperation of consumer goods firms.

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Expert Systems In Marketing: An IntroductionThis chapter describes the implementation of a small marketing expert system in M.1 and in IBM’ s Expert System Environment, thus making the reader familiar with an actual marketing system as well as the working of an expert system tool.

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